Making sure that your business is out there and available to as many people as possible is one of the keys to having a successful business, however a lot of the times that it is much easier said than done. Getting the right amount of exposure is very difficult and can cost you a lot of money, which can be a serious problem for businesses that are just starting out and don’t have a huge budget to fall back on. Because of that you have to do your best to market your business as well as you can on your own, and today’s article is all about helping you out with that. The e-commerce giant, Shopify, has some great tips that you can use in order to really put your business out there for the public, and that is exactly what we want to be talking about today so make sure to keep on waiting to find out more. Read more…
Top #3 Great Shopify tips on how to market your business in the UK – Ecommerce
The online world is a scary and incredibly competitive place, so it can be incredibly difficult for a business owner to do everything by themselves and promote their business appropriately. When you are a business owner you need to wear so many different hats in order to run your business, that it can get incredibly overwhelming, so it is perfectly understandable that you would need some help. A really great way in which you can make it a bit easier for yourself is to find other Shopify sellers that are just starting out, just like yourself, and partner with them. The best thing that you can do is find businesses that are complementary to your brand, or have a similar target audience, and in that way you can cross promote each other’s products. This cross promotion can be as simple as putting a banner advertisement on your website that mentions their website for their mention of your business on their Instagram, or you can even go all the way to selling your products together while also offering a discount. This is a great way for both businesses to get more customers, so it really is worth a shot. Of course, you need to make sure that you find the right business and business partner to work with because even the slightest mistake and really cost your business a lot. Another thing that we really like about you connected with other Shopify sellers is the fact that you’ll be able to get more insight as to what works in the industry, and what it definitely doesn’t. You will definitely not know what you’re doing when you start off, so having somebody to give you some guidelines and tell you things that maybe you never thought of is a great addition to have.
Use social media only to attract attention
Social media platforms are incredibly popular right now and we are seeing an increase of business owners that use them as a part of their marketing strategy. And while platforms like Twitter, LinkedIn, Pinterest, Facebook, Instagram and more are great tools that you can use in order to promote your business, we, and Shopify, definitely don’t recommend trying to use them in order to sell. Studies have shown that it takes customers around 7 to 20 viewings of your advertisement in order for them to actually consider buying a product, and when you’re competing with so many different brands that are self promoting on social media it can be very easy for your business to get lost in the crowd. On the way to get her to get around this is by using your social media profiles strictly to attract attention, rather than to try to sell through them. Don’t make the mistake of telling people to check out your Shopify e commerce, but instead share some inspirational images of your products and sure your customers how they can use them, because this instantly turns the post from self promotion to something that they can find useful and even cool. Posts that people find useful and cool are the ones that they end up sharing with their friends and family, which means that they will bring you more potential customers.
Network, network, network
No matter how many new, interesting and cool ways you find in order to promote your US business, the fact is that in person connections will always be incredibly important and they remain something that you need to focus on. Because of that attending networking events and doing different communities is something that can be extremely helpful. There are a few places online that you can use in order to find relevant networking events that are specifically connected to your niche, and we’re going to tell you a bit more about a few of them. First of all, meetup.com is a website that will allow you to search by interest, location and different kinds of activity in order to get to an event that is both close to you and completely relevant to what you do. Another great website is eventbright.com, and this is a particularly great option if you’re looking for something that is more formal and in your area. Social media is also very helpful in this area as well, because using Facebook groups, Google plus communities and LinkedIn groups is another way for you to find some of the best events that are happening in your local area, or you can even use them in order to find out about upcoming events that are happening further away so that you can plan and get to those as well. The important thing here is to not be shy and to reach out to as many people as possible, business card in hand, because these events are, after all, meant for you to meet people and make lasting business connections, and you need to take advantage of that.
Marketing strategies are quite difficult to nail and a lot of the time businesses don’t really manage to do that in the first try, which is why articles like this can be extremely helpful. Your Shopify business in the UK deserves the best, so we really encourage you to step out of your comfort zone and try some of the strategies out, because they may end up surprising you and working out extremely well for you.